Tech commercialization
A software company wanted to launch in the United Kingdom and then conduct a phased expansion into Europe. The product was established elsewhere but the initial positioning and sales approach needed adjusting for the local market.
Refine positioning and narrative for the new market.
Build an initial pipeline of relevant prospects.
Validate the sales approach before further investment.
Worked with the leadership and product teams to clarify the value proposition for UK customers.
Updated messaging and sales materials to match local expectations.
Identified and approached early target accounts.
Joined introductory calls and supported follow up activity to build momentum.
The engagement produced a locally relevant sales narrative and a qualified UK pipeline of more than 25 active opportunities within three months. Early feedback from prospects shaped product focus for Europe and supported a decision to increase planned sales and marketing investment for the following year.