For a premium consumer goods company
A consumer goods company planned to enter the United Kingdom as a first step into wider Europe. The team needed a clear view on pricing and distribution in the local market, along with a practical sales approach.
Define a Go-To-Market strategy for the United Kingdom.
Understand pricing and margin options across different channels.
Identify suitable distribution and retail routes.
Reviewed the client’s existing positioning and product range.
Analysed local category trends and competitor activity, then assessed how different channels behaved.
Built a Go-To-Market plan with clear channel focus and pricing guidance.
Supported early conversations with distributors and retail partners.
An agreed pricing structure for three core product lines and a clear focus on two priority retail channels for launch in the United Kingdom. Within six months the client had shortlisted five distributors, secured listing discussions with two national retailers, and used the plan to guide launch activity and internal resourcing.