Phased expansion for a German B2B company
A mid-sized German B2B company wanted to enter the United Kingdom in a structured way. Company leadership needed clarity on whether to proceed and how to phase their entry while building the right local relationships.
Confirm the scale and relevance of the UK opportunity.
Shape a phased entry plan with defined priority areas.
Align pace of expansion with internal capacity and investment appetite.
Reviewed the company’s offer and existing European footprint.
Analysed target segments and demand in the new market.
Designed a phased market entry strategy for the UK with clear stages and decision points.
Identified and introduced potential local partners to support the first phase.
The work led to an agreed UK market entry roadmap for the next 18–24 months and brought priority local partners into detailed discussions. It also created clear internal alignment on investment and ownership of key actions.